Are you leaving money on the table with your product launches?
Too many entrepreneurs make critical mistakes that tank their sales and leave them wondering “what went wrong?”
In this episode, Nathan coaches Frannie Wilson, co-founder of Ampersand studios, on her upcoming product launch.
Tune in to discover promotional tactics that’ll have your audience ready to buy, the power of tiered pricing, and the secret to timing your launch for maximum impact.
Timestamps:
00:00 Introduction
00:49 Frannie's Business Overview
02:33 Revenue Streams Breakdown
03:51 Upcoming Course Launch
05:16 Pricing Tiers Strategy
06:40 Price Anchoring
08:30 Timing Launches
10:00 Biggest Product Launch Mistakes
13:32 Separating the Offer from the Purchase
17:33 Types of Scarcity
19:08 Building Momentum in Launches
22:03 Exact Launch Strategy Blueprint
23:08 Understanding Buyer Psychology
24:17 Audience Segmentation and Adjusting Offers
25:31 Effective Pricing Strategies
26:12 Post-Launch Follow-Up
33:46 Personal Branding Insights
38:09 Consistency in Content Creation
40:25 Innovative Marketing Terminology
41:34 Closing Thoughts
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Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/
Follow Frannie:
YouTube: https://www.youtube.com/@ampersand-studios
Instagram: https://www.instagram.com/frannie_pack/
LinkedIn: https://www.linkedin.com/in/frannie-wilson-687b61104/
Website - https://ampersand-studios.com/
Featured in this episode:
Ampersand Studios: https://ampersand-studios.com/
Bimma: https://www.instagram.com/bimmawilliams/
Jefferson: https://www.instagram.com/jefferson_fisher/
ConvertKit: https://convertkit.com/
Craft and Commerce: https://conference.convertkit.com/
Mighty Networks: https://www.mightynetworks.com/
Highlights:
05:38 Nathan explains price anchoring
10:00 Common mistakes in product launches
18:16 Exploring various types of scarcity
23:26 Preparing customers to purchase
24:35 Mastering the art of downselling
27:00 Instagram vs. email
