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Andrew Chen (a16z) Unveils Lessons from Gaming: The Power of Community, Creativity, and Storytelling
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The Law of Shitty Clickthroughs
The performance of marketing channels degrades over time, and by the time a marketing channel or tactic is widely discussed or has case studies, it's likely fully utilized. In the early days, businesses often rely on high-performance, low-volume channels such as personal networks, before moving on to higher volume channels.
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