Unsolicited Feedback Andrew Chen (a16z) Unveils Lessons from Gaming: The Power of Community, Creativity, and Storytelling
13 snips
Jan 3, 2024 
Andrew Chen, General Partner at Andreessen Horowitz, discusses lessons from gaming and the power of community, creativity, and storytelling. Topics include emerging growth channels, the significance of organic traffic and brand affinity, and the revitalization of the gaming industry. The podcast also explores trends in marketing channels, the impact of spam and SMS, and the importance of storytelling and company culture in B2B software.
AI Snips
Chapters
Transcript
Episode notes
Marketing Channels Always Degrade
- Every marketing channel degrades over time due to increased usage and competition.
- Finding new, smaller channels gives startups asymmetric growth before large players saturate them.
Build Organic Before You Scale
- Prioritize organic traction before scaling into high-volume channels.
- Use organic base to improve blended LTV:CAC and create headroom to spend on paid channels.
Unblend Metrics To Reveal Headroom
- Blended LTV:CAC can hide runway; separate organic and paid metrics to see true headroom.
- If paid-only LTV:CAC is strong, you can scale spend; if blended, you may have hit the channel ceiling.