Andrew Chen (a16z) Unveils Lessons from Gaming: The Power of Community, Creativity, and Storytelling
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The Importance of Organic Traffic and Brand Affinity
This chapter emphasizes the significance of organic traffic and positive brand affinity in achieving higher click-through rates, better resonance with the audience, and standing out in crowded channels. It discusses the implications of relying solely on paid ads and email marketing, without building meaningful organic retention and engagement.
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