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Ep. 294: Unconventional Jiu-Jitsu Careers, feat. Kiaya Jackson
BJJ Mental Models
Niche Focus: Speak to One, Reach Many
To successfully communicate and offer value, it's essential to identify and focus on a specific target audience, often referred to as an 'avatar.' Attempting to talk to everyone dilutes the message and makes it ineffective. By defining an ideal client, such as a detailed persona with specific characteristics and needs, you sharpen your messaging and increase its relevance. This tailored approach not only clarifies your offerings but also enhances the likelihood of making a meaningful impact. In product design and coaching, having a clear understanding of your target audience is crucial for delivering meaningful and effective solutions.
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