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#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months
DTC POD: How The Best Brands Are Built
Challenges and Epiphany in Expanding Product Portfolio
The speaker discusses the decision to expand the product portfolio by launching dietary supplements, highlighting initial discomfort with the new industry due to distrust and lack of transparency. The decision was influenced by the recognition of parallels with their existing work, including partnerships with the Department of Defense and professional sports teams. However, they realized that creating high-quality products in this space was challenging, requiring significant effort. This led to an epiphany about the difficulty of producing truly best-in-class products.
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