#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months

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Dec 14, 2023

Learn about the guest's transition from finance to biohacking and their development of PR lotion. Discover the challenges of commercializing a new market and merging another company. Explore their partnership with momentous and goal of optimizing life for a broader audience. Understand the challenges faced in scaling a DTC business and the importance of certification and transparency in the supplement industry.

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ANECDOTE

Journey from Biotech to Sports

Jeff Byers transitioned from finance to biotech and helped bring pharmaceutical technology to sports performance.
They developed PR lotion to deliver sodium bicarbonate through skin, aiding athletic endurance and recovery.

INSIGHT

Niche Product Challenges

PR lotion was niche with elite athlete appeal but low frequency use hindered sustainability.
The product opened doors but wasn't enough to build a scalable consumer brand.

INSIGHT

Merging for Scale and Credibility

Combining two small businesses with different cultures and customers was extremely challenging.
They merged because Momentous offered pro/college sports reach while own tech gave credibility.

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On this episode of DTC pod we cover:
1. Introduction to Braindrive and its Cognitive Benefits
2. Momentous Company Evolution
3. Financial Milestones and Revenue Streams
4. PR Lotion Development
5. Product Strategy and Trust Building
6. Company Goals and Market Positioning
7. Product Effectiveness and Industry Standards
8. Marketing and Sales Challenges
9. Momentous Brand Direction and Acquisition
10. Expanding Audience and Advocacy
11. Commitment to Mission and Communication
12. Inventory Management Challenges

Timestamps
00:00 Transition from biotech to entrepreneurship, NFL.
09:42 Strong product with impressive clinical trial results.
13:42 Acquired brand, challenges, niche market, sustainable model.
22:22 Merger of two different nutrition brands challenging.
25:04 Aligned vision led to merger, new company.
32:07 Marketing team transformed, aiming to change health.
36:52 PR lotion minimizes need to urinate in air force.
44:23 Grow the pie responsibly, despite challenges.
46:18 Testing label accuracy for nutritional supplements matters.
51:11 He's a tastemaker, optimizing performance for all.
57:59 Prioritizing trust over commoditization leads to success.
01:02:59 Innovate to serve the customer, democratize high performance.
01:08:33 Simplify product usage for better impact and retention.
01:15:03 Nootropic blend designed for focus and clarity.

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

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Jeff Byers - Co-Founder and CEO at Momentous
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic