DTC POD: How The Best Brands Are Built

#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months

Dec 14, 2023

Learn about the guest's transition from finance to biohacking and their development of PR lotion. Discover the challenges of commercializing a new market and merging another company. Explore their partnership with momentous and goal of optimizing life for a broader audience. Understand the challenges faced in scaling a DTC business and the importance of certification and transparency in the supplement industry.

01:16:28

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Podcast summary created with Snipd AI

Quick takeaways

Momentous aims to democratize high performance by developing cutting-edge products and working with experts in the field.

Scaling Momentous involved facing challenges with inventory management and supply chain, which were overcome through strategies like frequent purchase orders and expedited production.

Building a strong team is crucial for sustainable growth and achieving revenue goals, making customer service and innovation top priorities for Momentous.

Deep dives

More Staffing: Connecting Entrepreneurs with Professionals from the Philippines

More Staffing is a platform that goes beyond virtual assistants, focusing on matching entrepreneurs with professionals from the Philippines who specialize in finance, supply chain, operations, marketing, and more. More Staffing differentiates itself by providing a 12-month guarantee for their placements and offering coaching for the first six months to ensure a seamless integration into the business operations.

Transitioning to a Life Optimizer Company. Always thinking about Sam (Their ICP)

01:27

Grow the Pie Responsibly with Quality

01:32

Challenges and Epiphany in Expanding Product Portfolio

02:07

Introduction

2min

The Journey into Biohacking

11min

Challenges in Commercializing and Expanding the Brand

13min

Announcement, Partnership, and Shifting Focus to Life Optimization

4min

Scaling a DTC Business: Challenges and Strategies

14min

Growing the Pie Responsibly and Certification Challenges

24min

Challenges and Transparency in the Supplement Industry

9min

Episode brought to you by More Staffing

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On this episode of DTC pod we cover:
1. Introduction to Braindrive and its Cognitive Benefits
2. Momentous Company Evolution
3. Financial Milestones and Revenue Streams
4. PR Lotion Development
5. Product Strategy and Trust Building
6. Company Goals and Market Positioning
7. Product Effectiveness and Industry Standards
8. Marketing and Sales Challenges
9. Momentous Brand Direction and Acquisition
10. Expanding Audience and Advocacy
11. Commitment to Mission and Communication
12. Inventory Management Challenges

Timestamps
00:00 Transition from biotech to entrepreneurship, NFL.
09:42 Strong product with impressive clinical trial results.
13:42 Acquired brand, challenges, niche market, sustainable model.
22:22 Merger of two different nutrition brands challenging.
25:04 Aligned vision led to merger, new company.
32:07 Marketing team transformed, aiming to change health.
36:52 PR lotion minimizes need to urinate in air force.
44:23 Grow the pie responsibly, despite challenges.
46:18 Testing label accuracy for nutritional supplements matters.
51:11 He's a tastemaker, optimizing performance for all.
57:59 Prioritizing trust over commoditization leads to success.
01:02:59 Innovate to serve the customer, democratize high performance.
01:08:33 Simplify product usage for better impact and retention.
01:15:03 Nootropic blend designed for focus and clarity.

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

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• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Jeff Byers - Co-Founder and CEO at Momentous
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic

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DTC POD: How The Best Brands Are Built

#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

More Staffing: Connecting Entrepreneurs with Professionals from the Philippines

HubSpot Sales Hub: Boosting Sales with Comprehensive Tools and Integrations

From Biohacking to Performance Sport: Momentus Revolutionizes High-Performance Nutrition

Building Team and Scaling for Growth

Navigating Challenges in Scaling

Transitioning to a Life Optimizer Company. Always thinking about Sam (Their ICP)

Grow the Pie Responsibly with Quality

Challenges and Epiphany in Expanding Product Portfolio

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

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Discover
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DTC POD: How The Best Brands Are Built

#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

More Staffing: Connecting Entrepreneurs with Professionals from the Philippines

HubSpot Sales Hub: Boosting Sales with Comprehensive Tools and Integrations

From Biohacking to Performance Sport: Momentus Revolutionizes High-Performance Nutrition

Building Team and Scaling for Growth

Navigating Challenges in Scaling

Transitioning to a Life Optimizer Company. Always thinking about Sam (Their ICP)

Grow the Pie Responsibly with Quality

Challenges and Epiphany in Expanding Product Portfolio

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