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#158: Kieran Drew – Behind-the-scenes of a $142,000 course launch
Creator Science
**80% of the work is in stacking tension **
Key insights from the snip include the importance of pre-marketing hype in building tension before a product launch. By starting marketing efforts months in advance, consistently promoting the product in newsletters, sharing valuable content, and creating suspense through teaser posts, the speaker was able to generate significant interest and anticipation for the launch. This strategy helped attract ready-to-buy customers without the need for heavy persuasion, highlighting the critical role of building tension in a successful launch.
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