Strategic success of Zudio in Indian market

The success of Zudio in the Indian market can be attributed to its focus on small towns, cost-effective strategy, and rapid inventory turnover. With over 450 stores, Zudio's emphasis on low costs and basic store design has contributed to over 56% of trend's fashion revenues. By keeping the cost per square foot low and concentrating on ignored retail locations, Zudio has managed to outpace West Side. Additionally, the brand's decision to refresh inventory every 15 days, similar to Zara, has proved effective in gaining market share.