Zudio's Expansion and Revenue Growth

Trent's value fashion brand, Zudio, has experienced significant growth in recent years, contributing to over 56% of the fashion revenues. With over 450 stores, compared to West Side's 227, Zudio's success can be attributed to its strategy of keeping costs low, focusing on volume sales, and churning inventory every 15 days. By concentrating on smaller towns and leveraging ignored retail locations, Zudio has tapped into a market waiting to boom. The brand's focus on affordability and offering value-conscious buyers trendy clothing has resonated well, resulting in remarkable revenue growth.