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The Future of AI-Powered Search
In the future of AI-powered search, the conventional wisdom of asking a question and getting a direct answer will change. People will have more complex tasks to accomplish, such as planning a vacation or researching a remodeling project. AI search engines and agents will need to support these tasks by providing not only answers but also helping with tasks like purchasing and reading long-form content. There is concern about the impact on referral traffic and the incentive to create new content if AI search products can summarize existing information. However, it is important to have a healthy economic engine where creators are compensated for their work.