Decoder with Nilay Patel Microsoft CTO Kevin Scott on how AI and art will coexist in the future
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Oct 3, 2023 
Kevin Scott, Microsoft's CTO and EVP of AI, shares insights on the synergy between technology and culture. He discusses the evolution of Bing and Microsoft's pursuit of AI innovation while contemplating whether AI can truly replicate creativity. Despite AI's advancements, Kevin argues it remains ineffective at creating authentic art, emphasizing human creativity's irreplaceable value. He also tackles the complexities of copyright in the age of AI, advocating for fair compensation for creators as technology reshapes content generation.
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Kevin Scott's Search Engine Shift
- Kevin Scott, after using Google Search for years, switched to Bing.
- He found the combination of Edge and Bing, with its continuous quality improvements, sufficient for daily use.
Beyond Simple Q&A
- People want more than simple question-answer interactions from search engines and AI agents.
- Task completion, often involving multiple steps, is a key aspect of search behavior.
Incentivizing Content Creation
- Content creators need a viable economic model and clear understanding of distribution mechanics.
- Transparency in algorithms is crucial for creators to build audiences and businesses effectively.