Value-Based Pricing for Longevity and Quality

Setting a minimum price ensures sustainability and motivates continuous improvement. By pricing their courses higher in the Facilitation and Workshop space, AJ and Smart have ensured longevity and quality. The high price tag has allowed them to run their Workshop or Master product for four years, compared to a hypothetical low price that wouldn't sustain or motivate them. Having a higher price point not only supports the business growth but also keeps the creator invested and focused on delivering high-quality content and maintaining the product long-term.