How I Built This with Guy Raz cover image

ButcherBox: Mike Salguero

How I Built This with Guy Raz

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Trojan horse: Influencer Marketing Strategy

Grass fed meat is a significant part of a subculture and has fueled brands like RX bar. Antibiotic use and humane treatment are important considerations for animals like pigs and chickens. The search is for a grass fed equivalent that applies to all species. Ready-made meal kits like Blue Apron were popular, but the focus is on attracting customers who want freedom with their meat.

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