Start with a Foundation

Building a business requires starting with the foundation of an online presence, even if the target audience isn't primarily online. Selling to an audience offline may be possible but is slower, more expensive, and less reliable. It is advisable to focus on selling a product today to generate cash that allows for bigger risks in the future. The philosophy of 'stacking the bricks' emphasizes starting small and gradually building towards the desired business empire, even if the initial business is not the ultimate dream business.