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Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill)
Mobile Dev Memo Podcast
Engage with Users to Shape Strategy
Hiring user researchers becomes essential as a company scales and faces an increasing number of research tasks. These researchers can conduct generative research to identify emerging trends and problems, and also assist in training product managers and UX designers to uphold research standards. While delegation of research is beneficial, product managers must maintain direct engagement with customers to avoid disconnect from their needs. Observing users directly provides critical insights that cannot be captured through mere summaries. Utilizing user researchers effectively in strategic initiatives, such as identifying common challenges across different user personas, enables organizations to inform their strategy with well-supported findings from thorough research studies.
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