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Mobile Dev Memo Podcast

Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill)

Jun 18, 2024
Archie Stonehill, Head of Product at Stash and former investor at Makers Fund, discusses the history and future of alternative mobile app stores, the shadow IAP economy, advantages of web shops, and overcoming conversion friction for users. They also explore the potential impact of legislative changes on the mobile industry, the emergence of alternative app marketplaces in the EU, and strategies for improving consumer experience in the evolving app distribution landscape.
46:22

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The evolution of alternative app stores presents unique challenges and opportunities for developers.
  • Web shops enable a 'shadow IAP economy' on mobile, offering new avenues for monetization.

Deep dives

Incremental: The Future of Ad Measurement

Incremental offers an always-on incrementality measurement system that provides true value measurement across various channels and platforms, regardless of the tech stack compatibility. This platform has gained popularity among major advertisers in the mobile sector, offering a unique way to measure ad performance accurately.

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