The process of creating impactful work, such as a book, should stem from an urgent idea that demands expression rather than a systematic approach to publishing. In today's digital landscape, shorter formats like podcasts or blog posts can reach audiences more effectively than traditional books, allowing for immediate engagement and cultural influence. Emphasizing the importance of timely communication, it is essential to recognize that significant change can be facilitated through various media that resonate more quickly with people, advocating for dynamic responsiveness to the ideas that arise.

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