Seth Godin, a renowned author and marketing expert, returns to share insights from his new book, It's Your Turn. He emphasizes the power of self-publishing and the creative risks involved in writing. Godin discusses the detrimental search for reassurance that can hinder personal growth and the importance of embracing vulnerability. He critiques the education system, advocating for curiosity and creativity over compliance. Furthermore, he explores the potential of AI as a catalyst for creativity, encouraging listeners to transform fear into inspiration.
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volunteer_activism ADVICE
Overcoming Fear of Rejection
Don't fear rejection; it often stems from mismatched stories, not lack of value.
Challenge your fear of responsibility by performing small acts of generosity.
insights INSIGHT
Reassurance Is Futile
Reassurance is futile because there's never enough to quell deep-seated fears.
Our job is to deal with uncertainty, not seek constant reassurance.
volunteer_activism ADVICE
Letting Go
Let go of past injustices and focus on your future contributions.
Choose growth and teaching over dwelling on negativity.
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In this episode of The Unmistakable Creative, Seth Godin returns to the show to discuss his new book, It’s Your Turn.
Leveraging books as a tool to change the people around you
Writing a book that begs to be shared and gets under people’s skin
The choice between creative or cog that we’re always making
Why we must be willing to be wrong to do work that matters
How the connection economy rewards people
Our search for reassurance and how to stop it
Learning to take your work seriously and not personally