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Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
Master the Art of Selling to Elevate Growth Advisory
To excel as a growth advisor, focus on refining your skills in communication, sales, and proposal writing rather than solely on operational excellence. It's essential to view yourself as a product and develop your brand, not just a consultancy. Maintain your day job while practicing sales techniques and retaining clients; this experience is crucial for future success in growth advising. The journey of understanding user behavior is vital, and books such as 'Small Data' by Martin Lindstrom and 'Start with Why' by Simon Sinek can provide valuable insights into consumer habits and motivations, helping to enhance your effectiveness as a growth advisor.
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