#160: Rory Vaden—How to Build a Personal Brand (Without Pretending to be Someone You’re Not)
Why That Worked – Presented by StoryBrand.ai
Authenticity and Trust in Personal Branding
Building a strong personal brand involves acting authentically in line with who you are, rather than following societal expectations. The essence of personal branding is establishing trust with your audience, which can be automated and scaled through tools like social media, funnels, webinars, and podcasts. Trust is built by being visible, providing value through education, and sharing intimate details about yourself, similar to how we trust public figures like movie stars and athletes whom we see, learn from, and know personal details about.
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