Why That Worked – Presented by StoryBrand.ai #160: Rory Vaden—How to Build a Personal Brand (Without Pretending to be Someone You’re Not)
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Feb 5, 2024 
In this episode, Donald Miller sits down with personal branding expert Rory Vaden to explore what it means to create a strong personal brand. They discuss the importance of building a personal brand without pretending to be someone you're not and how it can attract the right kind of attention. They also emphasize the significance of using your unique story to serve others and the digitization of your reputation. Tune in to learn how to make your mark with a brand that truly connects with your ideal audience!
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Personal Branding as Reputation
- Personal branding is the digitization of your reputation, not just social media presence.
- If you don't control your reputation online, someone else will.
Serve Your Audience
- Focus on serving your audience; your brand isn't about you.
- The best way to find your unique brand is to serve the person you once were.
52 Questions Strategy
- List 52 questions your target audience has about your industry.
- Answer one question weekly to provide value, build trust, and establish expertise.