The ONE Thing cover image

423. A Model for Living with Jason Abrams

The ONE Thing

NOTE

The Importance of Having a Great Product and Presentation in Marketing

Having a big megaphone is not the real problem. It's about having a great product, idea, and presentation. Examples like Beanie Babies and slap bracelets show that popular products sell themselves. Just having a bigger marketing budget won't solve the problem. In the end, if you have a great product, people will naturally share your story.

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