20Growth: How to Master Product-Led-Growth, The Biggest Mistakes Startups Make When Scaling into Enterprise, How to Assess "Bets" in Growth; Which to Take and Which to Not with Gonto, Interim CMO @ Vercel
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Maximizing AV Tests for Growth Experiments
AV tests provide valuable information for growth experiments. In V2C, with a large user base like Instagram, rapid testing and iteration can lead to quick insights for implementation. However, in V2B, where decisions are team-based, results may not always yield the best option due to smaller numbers and group decision-making. To leverage AV tests effectively, it is crucial to consider the potential for significant improvements that may not be captured by traditional testing methods. Utilizing AV tests for big swings in V2B can accelerate results by exploring entirely different approaches. Additionally, AV tests should be used not just for optimizing metrics but also for uncovering unforeseen growth opportunities.
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