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#209: Paddy Galloway – How he makes any niche go viral
Creator Science
Engage Core, Casual, and New Audiences for Viral Success
Viral videos within a niche should appeal to three distinct audience segments: core viewers who are deeply invested in the content, casual viewers who engage occasionally, and new viewers who may not be familiar with the niche. A successful video attracts all three segments by presenting content that resonates with core fans while also being approachable and intriguing to casual and new viewers. Focusing solely on core audiences may alienate casual and new viewers, and vice versa. Striking the right balance enhances audience engagement and broadens reach, ensuring that content is framed to attract interest from a wider spectrum while still satisfying core fans.
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