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The Business Model Behind Fast Fashion
Sheen and fast fashion are often misunderstood. Fast fashion is a business model that brings trendy looks to stores quickly and at cheap prices. It arose in the 80s to compete with foreign retailers. Unlike cheap clothing, fast fashion focuses on quick production and inventory management. It revolutionized the traditional fashion model where designers showcased samples at trade shows. So, the impact of sheen and fast fashion is more complex than just being good or bad.