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Ed Zitron's 15 Minutes In Hell
15 Minutes In Hell - Episode 2 - Derek Guy - @dieworkwear
Aug 14, 2023
In this episode, Ed Zitron interviews Derek Guy, a fashion writer known as 'The Menswear Guy'. They discuss Derek's rise in popularity on Twitter, the criticisms he faces, men's fear of enjoying fashion, and the negative effects of fast fashion. They also explore ethical considerations in buying cheap clothing and highlight brands with better labor practices.
15:04
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Quick takeaways
- Derek Guy's practical advice on Twitter resulted in a significant increase in his followers, highlighting the importance of providing useful content.
- Men's hesitation to enjoy fashion can be attributed to historical gender coding, creating a stigma around clothing appreciation for men.
Deep dives
Growing on Twitter through helpful content
Derek Guy, known as the menswear guy, gained a significant following on Twitter after a spat with Dave Portnoy. By offering earnest and useful information on topics like the cost of quality cashmere and dressing for larger figures, Guy found that his audience responded positively to his helpful content. While he had previously focused on in-group jokes for a smaller audience, he discovered that providing practical advice resonated with a wider group of people.
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