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Episode 4 - WTF is “promo stacking” and why do we care? with Mike Hourigan from Written Word Media
The Six Figure Author Experiment Podcast
Make Hay When You Have Something to Say
The key focus is on maximizing the potential of a book launch by setting the estimated launch date, determining the initial book price, and planning price promotions. There is emphasis on leveraging promo stacks prepared by written word media, which include both partner and competitor promos. It is crucial to take advantage of new releases and price promotions to drive successful book promotions and attract readers.
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