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576: Audience Growth Hacks w/ a Multi 6-Figure Creator
The Side Hustle Show
**Using promo swaps along with guesting to promote podcast **
Being a guest on a podcast is more effective for conversion than promo swaps, but it requires more effort. Promo swaps are easier, but still convert well. The key is to offer something in return. Sometimes, guests on your show are willing to promote your show without worrying about audience size. Swapping guests is also a possibility. Guests seem to prioritize content over numbers, while promo swaps focus on impression counts.
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