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Pivoting from Content Creation to Distribution First | Content Distribution Live
Distribution First
Building Company Culture through Content Sharing
Encouraging individuals to promote company content fosters a great content culture, which in turn translates to a great overall company culture. By having multiple people consistently share company content, it attracts the right talent and transcends simple marketing efforts. To start testing distribution strategies, focus on creating high-quality content specific to each channel and then align your business goals with that content. For example, on LinkedIn, create engaging posts, on Twitter, craft interesting tweet threads, and on YouTube, produce longer-form content that captivates the audience.
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