Today I explore developing a point of view for your business. I cover:

• How to build your company’s points of view
• What to do if you don’t know your point of view
• Two examples from IBM and Sampler
• Why features don’t matter, value does
• How to apply this to your sales and marketing

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If you want to skip ahead:

(00:00) How to develop a point of view for your business

(03:07) How Sampler built a point of view for their market

(06:20) What if you don’t know your point of view

(09:00) Why features don’t matter

(10:11) How IBM handled its own point of view

(15:15) How to apply point of view in sales and marketing

(17:38) Thanks for listening

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Where To Find April Dunford:

Podcast Website: https://www.positioning.show/ 

Personal Website: https://www.aprildunford.com/ 

LinkedIn: https://www.linkedin.com/in/aprildunford/ 

Instagram: https://www.instagram.com/aprildunford/ 

Twitter: https://twitter.com/aprildunford

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Referenced:

Sampler https://www.sampler.io/ 

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Production and marketing by https://penname.co/