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The Race to the Bottom: How to Set Your Gym Apart From Competitors
Run a Profitable Gym
Understanding Value to Differentiate
CrossFit gyms experience rapid growth initially but fall into a cycle of high churn rates and commoditization issues. Many gyms lower their prices due to competition, but some successful ones understand their value and effectively differentiate themselves, charging higher rates of $200 to $250 a month. Understanding value and teaching clients to see the differences are crucial to preventing the race to the bottom.
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