EP 457: Building the ideal agency-CMO relationship with Liza Adams
Build a Better Agency Podcast
Transition from growth at all costs to sustain profitability
Transitioning from a strategy of growth at all costs to one of sustain profitability involves moving from a broad market approach with high churn to a focused strategy of deeply understanding and serving specific customers with low churn and high profitability. This shift requires building strong relationships with loyal customers, choosing customers wisely, and seeking assistance from agencies to navigate the transition effectively.
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