Uncovering Strategic Questions Through the Five Whys Exercise

Big strategic questions about your business may lead to asking the wrong questions initially. It's essential to drill down and identify foundational questions by using the Five Whys exercise. By delving into the root cause, you can uncover the right questions to ask. For example, rather than considering adding new customer segments or products, the focus shifts to whether the current marketing efforts can support these additions. This shift helps in evaluating the risk involved, with a low risk scenario if current marketing suffices and a high-risk scenario if a new marketing approach is required. This method ensures a more grounded decision-making process based on understanding the core reasons behind strategic questions.