#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
My First Million
00:00
Size from the Ground Up: Market Insights Matter
To estimate market potential effectively, it's essential to take a bottoms-up approach, analyzing data from grassroots levels. This involves considering the number of grocery stores, demand across direct-to-consumer channels, and the overall size of the relevant market. The U.S. bottled water market, valued at $20 billion in 2019, showcases the vast opportunities available, with still water accounting for nearly $15 billion. Understanding the segments such as sparkling, flavored, and private label products is crucial for accurately forecasting growth and establishing a realistic business trajectory.
Play episode from 32:44
Transcript
