Deep Dive with Ali Abdaal cover image

A Sales & Marketing Coaching Session with Russell Brunson

Deep Dive with Ali Abdaal

NOTE

Demand Surpasses Expectations

A waitlist of 30,000 potential customers indicated strong interest before a product's price was revealed. Initial sales were incredibly successful, with 500 units sold in just 10 minutes, highlighting significant demand. Despite a high waitlist count, post-signup analysis revealed that a large portion of signups did not qualify due to income constraints. The strategic focus on productivity allowed for leveraging a substantial subscriber base, marking the first product release beyond a book on the subject. Qualifying potential buyers by income provides insights into actual market viability, emphasizing the importance of understanding the customer demographics.

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