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797: What’s ACTUALLY Working For Email Marketing In 2024

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

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Consistency Breeds Action

Increasing the frequency of email communication significantly boosts engagement and conversions. A study revealed that 63% of email senders engage their audience less than once a month, highlighting the missed opportunity in regular outreach. Sending emails at least monthly, or ideally biweekly, enhances visibility and familiarity, making it more likely that recipients will take action when they receive messages. Just as regular encounters foster relationships in daily life, consistent email interaction builds rapport with the audience. Moreover, effective email design is crucial; clear, easily identifiable calls to action should be prioritized, utilizing buttons and bold visual contrasts to guide recipients towards desired actions.

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