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The Goal Digger Podcast
797: What’s ACTUALLY Working For Email Marketing In 2024
Aug 5, 2024
Martha Bitar, CEO of Flodesk, and Natalie Fran, Head of Community at Flodesk, dive into the evolving world of email marketing in 2024. They share effective strategies for creating engaging emails and increasing conversions while emphasizing the importance of a strong email list. The conversation highlights the significance of authenticity, storytelling, and building genuine connections with subscribers. Expect practical tips for leveraging AI in a human-centered way, plus insights on the latest trends that can elevate your marketing game!
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Quick takeaways
- Email marketing remains a powerful tool, offering a significantly higher conversion rate than social media for driving business results.
- Crafting clear calls to action and increasing email frequency can enhance audience engagement and keep subscribers connected effectively.
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