The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 797: What’s ACTUALLY Working For Email Marketing In 2024
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Aug 5, 2024 
Martha Bitar, CEO of Flodesk, and Natalie Fran, Head of Community at Flodesk, dive into the evolving world of email marketing in 2024. They share effective strategies for creating engaging emails and increasing conversions while emphasizing the importance of a strong email list. The conversation highlights the significance of authenticity, storytelling, and building genuine connections with subscribers. Expect practical tips for leveraging AI in a human-centered way, plus insights on the latest trends that can elevate your marketing game!
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Email's Conversion Power
- Email marketing converts better than social media, offering a 6% click rate versus 0.5% on social platforms.
- This makes email a powerful tool for driving results, even with smaller audiences.
Email List Ownership
- Email marketing's importance is growing, especially with uncertainties surrounding social media platforms.
- Owning your email list provides direct access to your audience, unlike rented social media space.
Optimize Your Link in Bio
- Leverage your link in bio by placing a strong opt-in offer above the fold to capture email contacts.
- Include additional links below to provide alternative engagement options.