Martha Bitar, CEO of Flodesk, and Natalie Fran, Head of Community at Flodesk, dive into the evolving world of email marketing in 2024. They share effective strategies for creating engaging emails and increasing conversions while emphasizing the importance of a strong email list. The conversation highlights the significance of authenticity, storytelling, and building genuine connections with subscribers. Expect practical tips for leveraging AI in a human-centered way, plus insights on the latest trends that can elevate your marketing game!

Martha Bitar, Co-founder and CEO of Flodesk, leads an innovative email marketing platform for small businesses. She shares her journey in bootstrapping Flodesk to $27M ARR, tackling challenges like traditionally poor email design. Martha emphasizes the significance of user-friendly interfaces and the iterative process in product development. She also discusses unique growth strategies, such as viral marketing and flat fee pricing, opening up new insights into how creativity fuels business success amidst startup struggles.