AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
12 Secrets to Content Marketing Success [Special Episode] (418)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Focus on Building One Strong Base Before Diversifying
Start with one main thing, build your base first, whether it's a blog, newsletter, or podcast. Use other channels to promote and drive people to your main base. Avoid building multiple home bases simultaneously; concentrate on one, and then expand gradually after establishing an audience. Media companies succeed by starting with one main base and then diversifying once they have a solid following. Focus strategically on building a strong foundation before expanding into other areas.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode