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Challenge Perceptions, Change Outcomes
L&D must shift from being viewed as a mere compliance function to a strategic partner in business. By adopting a marketing mindset, L&D professionals should question the necessity and format of learning solutions, pushing back against requests to create courses without understanding their purpose. This approach can change perceptions of L&D and foster greater buy-in from stakeholders, including senior leadership. Additionally, addressing the ridicule faced on platforms like TikTok is vital. L&D should demonstrate its value by focusing on performance change rather than just learning hours, highlighting its impact on the business's bottom line.