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[GREATEST HITS] #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email
Creator Science
Effectively Driving Traffic from Social Media to Your Own Platform
Creators aim to transition social media followers to a controlled platform like email or website, despite platforms attempting to limit external links. Strategies like using the first comment on LinkedIn, directing traffic to the featured section, or utilizing the new LinkedIn profile link feature help circumvent these limitations. Teasing upcoming content and providing multiple subscription avenues on social media, such as directing users to a personal website, the featured section, or commenting the link, have proven highly effective in driving traffic to newsletters and rapidly growing subscriber counts, particularly when numbers are utilized to generate interest.
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