Mastering YouTube Strategies with Ed Lawrence
Creators On Air
Make Your Viewers Feel Smart, Not Yourself
The key to engaging educational videos is to simplify the content and make viewers feel smart rather than making the presenter look smart. It's essential to focus on making the content interesting for those who may not initially be very interested, as retaining more viewers leads to better video performance. Educators should avoid overwhelming the audience with complex information and instead aim to simplify the content to a level that may seem basic to them.
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