RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus
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Efficiency and Expertise in Content Creation and Distribution
Volume matters in content creation and distribution due to time efficiency. Videos allow for clear messages without daily writing efforts. Executives should create content themselves to ensure relevance to customers and products, rather than outsourcing to inexperienced agencies or managers. To handle high volume with a small team, implement systems that streamline processes and remove administrative burdens from key thought leaders.
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