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The Money Printing Machine: Investing in Advertising | Ep 626
The Game w/ Alex Hormozi
The Importance of Testing Before Running Paid Ads
Before running paid ads, it's better to test your product market fit, offer, pricing, and sales process to minimize risk. Start by risking time instead of money. Once you have those elements in place, you can scale faster with paid ads using cash flow from other advertising methods to support any initial losses.
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