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The Game w/ Alex Hormozi
The Money Printing Machine: Investing in Advertising | Ep 626
Oct 31, 2023
14:26
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Alex Hormozi shares his three-step process for scaling ads, emphasizing tracking ad spend, preparing for losses, and optimizing for the LTGP/CAC ratio. He discusses the benefits of split testing and creating multiple ad creatives. Businesses can overcome bottlenecks and scale advertising once foundational aspects are perfected. Changing the acquisition model can help businesses grow quickly, with a focus on testing and skill management when using paid ads.
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Quick takeaways
- Tracking ad spend is crucial for measuring the success of advertising campaigns and making informed decisions.
- Scaling advertising requires reaching a stage where you make more money from customers than it costs to acquire them, leading to exponential growth.
Deep dives
Phase One: Track your Money
The first phase in scaling advertising is to track your ad spend and ensure you know the return on investment. Many people fail to track their ad spend, leaving them unaware of how effective their ads are. By using tracking pixels and CRMs, it becomes easier to measure the success of your ads and make informed decisions.
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