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10 Rules Every Founder Should Know: Inside Anduril’s Secret Comms Strategy w/ Lulu Cheng Meservey and Trae Stepens
Pirate Wires
Embrace the Challenge, Forge Your Narrative
Strategic communication is essential for shaping perceptions and narratives within a company, especially in challenging environments. Emphasizing the importance of aligning team values, a strong communal understanding of the mission simplifies communication strategies. The ability to repel unfair critiques should be a priority, making attackers uncomfortable and driving home the idea that negative attention has detrimental impacts on their credibility. Aspiring to be a leader in the field requires overcoming adversity, and those who endure such challenges often have compelling stories to tell. It is crucial for founders to establish effective communication teams and apply best practices early in their journey to navigate hostilities and thrive.
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