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252: Erica Schneider — Build Your Personal Platform (And Not Just a Brand)
The Bootstrapped Founder
Building Traction Online: The Importance of Replying and Commenting
To gain traction as a beginner, reply to people's posts and engage with their content. Look for opportunities to offer your unique perspective to your industry peers and your ideal audience. Strategically comment on their posts to get attention and gradually build your presence. Don't stop commenting even when you start seeing success. Engagement is key for both algorithms and authenticity on social platforms like LinkedIn.
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