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The Bootstrapped Founder
252: Erica Schneider — Build Your Personal Platform (And Not Just a Brand)
Sep 20, 2023
56:26
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In this podcast, Erica Schneider discusses the process of building an authentic personal platform, the challenges of dealing with online hate, and the value of building an audience. They also emphasize the importance of writing in audience building and share insights on planning a cohort and future learnings.
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Quick takeaways
- Building an authentic personal platform is more important than focusing solely on personal branding.
- Embracing the long game mindset and prioritizing value over short-term wins leads to a more fulfilling and successful online presence.
Deep dives
Building an Authentic Personal Platform
The podcast episode discusses the importance of building an authentic personal platform rather than just focusing on personal branding. The speaker, Erica Schneider, shares her expertise in developing a personal audience and building a business around it. She emphasizes the long game and the significance of prioritizing value over short-term wins. Erica also highlights the importance of authenticity, resisting the pressure to conform to what others are doing, and staying true to oneself. By playing the long game and being authentic, individuals can build sustainable personal platforms that can lead to various opportunities and success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode