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Inside Netflix’s Calculated Sports Strategy
The Town with Matthew Belloni
Testing Grounds for Sports Content on Netflix
Netflix strategically invests in country-specific series tied to sports leagues to identify audience engagement and preferences. By leveraging league partnerships for marketing and tapping into social media platforms like Instagram and Twitter, Netflix gains insights into audience engagement, attracting new viewers. This approach helps Netflix evaluate the potential success of live sports programming, guiding decisions on investing in partnerships with leagues. Testing various sports content allows Netflix to assess the audience's interest before making larger investments, possibly targeting specific events like the NBA's in-season tournament for exclusive branding opportunities.
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